2023

Oticon is a hearing aid manufacturer based in Denmark. For the “Time is Now” project, I was tasked with developing a series of landing pages aimed at enhancing user engagement and enabling tracking of user interactions. The project focused on implementing advanced tracking techniques, including click tracking, heat map analysis, and UTM source monitoring, to gain a comprehensive understanding of user behavior and inform marketing efforts. I utilized Astro for its capability to deliver fast-loading, SEO-optimized static content, alongside React for its robust support for dynamic, interactive user interfaces.