Hello (a prominent oral care brand within Colgate-Palmolive’s broader enterprise portfolio) required ongoing site reliability and feature engineering to sustain a high-volume DTC platform. To support this platform, I maintained their Vue front-end and implemented critical features, such as influencer tracking, enabling TypeScript across the codebase, and enforcing modern coding standards. The ongoing architectural work helps maintain a highly scalable digital storefront that reliably supports the brand's daily operations and marketing initiatives.