Shop Colgate (Colgate-Palmolive's premier direct-to-consumer platform) required robust site reliability engineering and a scalable infrastructure to support a major influencer marketing initiative. I developed the platform's core influencer marketing features while simultaneously establishing strict architectural best practices and enforcing rigorous coding standards across the engineering teams. Ultimately, this approach successfully launched the required influencer capabilities to drive brand engagement while securing a highly resilient and standardized codebase for the enterprise's future digital growth.