I helped Ed Hardy (an iconic clothing line featuring the unique artwork of renowned tattoo artist Don Ed Hardy) prepare for a highly anticipated 2023 e-commerce relaunch and drive a massive brand refresh. To bring their vision to life, I led the front-end development of a custom Shopify storefront. I delivered an immersive shopping experience across the homepage, collection pages, and individual product views. The core technical challenge was navigating the exceptionally high stakes of a global brand relaunch. The build demanded pixel-perfect execution and a delicate balance between industry-standard e-commerce practices and boundary-pushing aesthetics. The project was a massive success, resulting in a visually stunning website establishing a powerful foundation for their continued growth.