Goshi (a premium Japanese exfoliating towel and body care brand) needed a Shopify design overhaul to better elevate its brand story online and support its highly successful Amazon storefront. Collaborating closely with design teams, I developed a custom Shopify theme engineered with bespoke animations, 3D scroll effects, and interactive product listing pages that dynamically rotate products on hover. Pixel-matching these playful design visions required iterative experimentation to balance micro-interactions with smooth front-end execution. The resulting website was highly received by the market and successfully proved the brand's direct-to-consumer viability. Ultimately driving a long-term business pivot to optimizing their DTC platform conversion targets.