Schmidt Brothers (a premier global knife manufacturer), wanted an engaging and interactive method to guide online shoppers through their product collections. To capture this traffic, we developed a custom step-carousel quiz utilizing vanilla JavaScript for client-side game logic and in-memory session state management. Seamlessly routing users to tailored collections based on their responses. This feature required localized form state and sitewide asset delivery performance optimization. Delivered as part of a comprehensive agency initiative with DX Agency, the collective front-end enhancements and personalized routing flow successfully streamlined the customer buying journey and elevated the platform's overall conversion rates.