Rita Hazan (a world-renowned celebrity hair salon brand in NYC) needed a manageable storefront that had custom features with the client's operational workflows in mind. I engineered a highly flexible Shopify 2.0 theme from the ground up that was tailored directly around their business needs. I also implemented a custom CRM-integrated staff interface that let clients seamlessly find stylists and initiate digital intake workflows. The migration completely streamlined their operations and eliminated ongoing developer dependency. It delivered an enduring platform that the internal team still successfully updates and maintains entirely on their own today.